Top 5 Trends Arise Throughout 2021
The rapid growth of digital technology has been the key component of the rise of new trends and innovations. The other significant factor that drove us to come up with new technologies and approaches in life was the pandemic last year. We all have had enough to listen to that term already, but the world could not disagree that it has been accelerating changes and innovations. Trendhunter, the world’s largest, most popular trend community with 20 million monthly views on the site, had launched a 2021 trend report based on the industry reports and sites, Google, trend sites, social media, and custom insights. Here are the top 5 trends from Trendhunter report that would arise and be implemented throughout 2021.
1. Live e-Commerce
An immense increase in e-commerce users will be seen in 2021. People are turning to e-commerce to seek convenience shopping experiences. We will see more of the live e-commerce type of shopping experiences on various e-commerce platforms. Brands will leverage the power of influencers and celebrities for their live e-commerce front face. Forbes had mentioned that in 2020, China had 430 million viewed live streams e-commerce. The number will only be increasing in 2021 and will impact a lot more nations.
2. Robot Retail
As stores still adjusting to re-opening and the COVID-19 vaccines process would take time to get fully done, we will see more robots used in the retail. These robots not only will interact with customers and ensure limited contact between customers and employees but also, they will move around the stores to capture photos of the shelves on every aisle and convert them into actionable metric reports. With the AI and machine learning being implemented, these robots will assist and work efficiently in the retail stores.
3. Virtual Malls
Shopping centers are launching virtual shopping centers to provide customers a new online shopping experience. Alliance Studio launched its first 3D virtual shopping mall and it provides realistic 3D shopping experiences for online shoppers to shop through the stores in the mall. This 3D virtual would also give a gamify feeling to the shoppers like they were playing The Sims. I believe this 3D virtual mall would bring innovative and fascinating experiences for shoppers. This kind of technology would also be applied to other industries such as automobile showrooms, museums, conferences, and exhibition centers.
4. Smart Hygiene
The power of Artificial Intelligence would bring us smart hygiene tools. Atypical Cosmetics, an Award-winning of skincare to redefine industry with AI, has successfully combined the finest natural ingredients and customization technology to create a luxury bespoke skincare. Atypical Cosmetics provides customers with a product that is personalized to each customers’ skin type, skin goals, and lifestyles. This advancement would untangle many people’s skin problems caused by unsuitable skincare products.
5. Dance Marketing
As brands are in the race to have a robust online presence, we would be seeing a lot of dance marketing campaigns this year. Brands will create their presence on video-based social media apps with popular viral dance. Burger King launched its Dance Challenges on TikTok last year, customers who imitated the dance from the creators could get a Whopper sandwich for $1. The dance marketing campaign is not only engaging customers with their values and experiences but also providing them with offers and discounts of the products or services.
Follow me to read more about Digital Trends updates! Kenneth Wijono
